My book: Stories from the Tenth-Floor Clinic: A Nurse Practitioner Remembers is due to be published on November 6, Election Day. Now isn’t that a bummer? In spite of the competition for attention, I plan to get an announcement out a couple of days before via Blog, Facebook and Twitter. Maybe folks will enjoy a distraction.
This is my first book and my first stab at marketing and publicity. My husband tells me it will be easier with my second book.
Most days, I am frozen with indecision where to put my attention and energy. Not being a detail person only encourages procrastination. I have a large legal pad where I list all I need to do. This is not in any priority order so you can imagine that every time I review it, I break into a sweat. Just last week, I made a time line on an old 18 X 24 sketch pad, noting what I need to do when, and the dates of the events I am participating in. No, I am not using an Excel spread sheet or any other computerized aid. I like the feel of paper in my hands, adding new information with a pen, and the satisfaction of crossing out items.
Somehow, just writing stuff down eases my anxiety.
I am learning things that have nothing to do with writing. Like designing a postcard size advertisement for my book. It took me almost two days to finalize this. I ordered 250 copies and I plan to drop them off at various locations, like the Community Center down the block, restaurants, stores, etc. I will slip one into our Christmas Letter that I snail-mail to friends and family who are not computer savvy. Quiet a few years ago, a young woman stood outside my neighborhood library and handed out flyers announcing her new book. I wonder how many of us who took her handout purchased her book? Not me. But that won’t stop me from distributing my own handouts.
She cited two important skills.
- Eye contact: Speak to or connect to one person in the audience at a time for about 3-5 seconds, or 2 short sentences, and then randomly connect with another. Avoid darting or scanning the room.
- Silence: Using pause will allow your audience to absorb and remember ideas, feel suspense, and adjust for a new vocabulary. The speaker uses silence/pause to help herself think, breath, and relax.
Betsy had more helpful suggestions. Many I have heard before, but now reminded of these skills, I will take time to hone in on them prior to my taking my book on the road. And that, taking the book on the road, should be the fun part. Or so I’m told.
Four more weeks to go.