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FOGO

 

It isn’t often that I applaud a drug company. In fact, I can’t remember if I ever have.

Here’s to Pfizer for creating an initiative to stimulate dialogue about getting older, which was described in the New York Times business section this past Wednesday (Elliott, Stuart. Pfizer to Inject Youth Into the Aging Process. The New York Times, 16 July 2014: B9. Print).

Pfizer has set up a website, getold.com, with links to Facebook and Twitter. The main audience is those in their 20s and 30s. Topics revolve around the affirmative aspects of aging, like “Why sex can be better when you’re older” and a story of 90-year-old who runs marathons. Okay, I admit a bit sensational but the emphasis is on the positive.

I only hope Pfizer’s effort to portray the elderly in a flattering light will help diminish ageism which is so prevalent in our society.

Thank you Pfizer.

I challenge you to take the FOGO quiz.

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